Analytics and Search Console
Free GSC and GA4 joins on a project: search performance, page conversion health, and AI referral traffic from assistants.
You already know what Google showed and what people clicked. The hard part is what happened after the click, and whether AI answers are sending real visits.
Analytics joins Google Search Console and Google Analytics 4 on a project so search demand and post-click behavior live in one place. Connect is guided. No code drop-in required for the standard path.
All GSC and GA reads are free. You get search performance (up to 16 months), organic engagement, page conversion health (pages that get clicks without conversions vs pages worth a rankings push), and AI referral traffic from assistants so GEO work can show real visits. When sampling applies, figures are labeled directional. This is not a guaranteed revenue dashboard.
Product overview: analytics (/features/analytics). Projects and connections: projects (/docs/projects). Credits and free matrix: credits (/docs/credits).
What you can pull
| Report | What it covers |
|---|---|
| Search performance | Clicks, impressions, CTR, position; dimensions; up to 16 months; period comparison for rising and decaying queries/pages |
| Analytics overview | Sessions, users, engagement, conversions, channels, landings |
| Organic overview | Organic-focused engagement view |
| Custom reports | Build the cut you need from connected data |
| URL inspection | Inspect up to 10 URLs for indexing-style status in product |
AI referral analytics
AI referral analytics attributes visits to AI products such as ChatGPT, Perplexity, Gemini, Copilot, and Claude when that traffic shows up in your analytics. Conversion rates appear when available in the connected data.
Visibility and citation work need a way to show real sessions. That path is here when the traffic lands in GA. The Visibility Proof tab and the broader GEO docs live under GEO (/docs/geo).
Attribution for AI referrals is only as good as the referrer and channel data you actually receive. When AI traffic hits missing URLs (hallucinated or outdated links), treat that as a content and URL hygiene problem, not a vanity win. Broken landing paths show up here and in GEO-related honesty, not as free traffic you ignore.
Page conversion health
Page conversion health joins GSC demand with GA outcomes on the page.
You will see the awkward set: clicks without conversions. Those pages already earned the visit. The question is fix the page (offer, clarity, speed, trust) versus double down on rankings for pages that already convert and still have headroom.
Stay in conversions and engagement language. Related: CTR gaps (/docs/ctr-gaps), Page Glance (/docs/page-glance).
Honest data handling
Sampling and threshold warnings surface when the underlying data is incomplete or reduced. Directional labels stay on when figures should not be treated as exact accounting.
Read the warning. Do not force a precise story on a sampled window. Prefer period comparison and direction (rising vs decaying) when absolute precision is soft.
How the agent uses it
The agent can answer from connected GSC and GA without you rebuilding the same chart by hand.
Examples of the kind of ask that fits:
- Which landing pages rose in clicks but fell in engagement last period?
- Which ranking pages get clicks without conversions?
- How much traffic am I getting from AI answers / ChatGPT-style referrals, and which landings take it?
Reports packaging: reports (/docs/reports). Agent: the agent (/docs/the-agent).
Costs and caching
GSC and GA reads stay free. You do not need a paid estimate just to view connected analytics.
Paid tools elsewhere in EZ SEOS still follow their own credit rules. Full free matrix: credits (/docs/credits).