Local SEO
Local pack and Maps checks near your business, nearby competitors, and agent-capable Google Business Profile Q&A.
Local SEO is for map pack reality, not national vanity rankings alone. You check Google local pack and Maps results for a keyword within a radius of your business (desktop or mobile), or compare the same term in national organic results so you see both games side by side.
Competitor cards carry rating, reviews, address, category, and phone so "who shows up around me" is concrete. Public Google Business Profile Q&A is available through the agent and MCP tools for FAQ fuel, not full GBP management.
Product overview: local SEO (/features/local-seo). Project locations and scope: projects (/docs/projects).
What you can check
| Check | What you get |
|---|---|
| Local pack / Maps | Keyword results within a radius of your business, desktop or mobile |
| National organic | Same term in national organic results for a side-by-side read |
| Competitor cards | Rating, reviews, address, category, phone |
| Nearby competitors | Discovery of who competes around you (agent/MCP capable) |
| GBP Q&A | Public Questions and Answers via agent/MCP for content and FAQ ideas |
Map pack check first when the business wins or loses on "near me" intent. National organic second when you need to know if the same keyword is a different fight outside the pack.
Keyword ideas for local terms: keyword research (/docs/keyword-research). Broader SERP layout: SERP analysis (/docs/serp-analysis).
How the agent tunes advice to your area
Projects carry geographic scope: local, regional, national, or global. That scope should shape recommendations so a local service business does not get treated like a national ecommerce brand by default.
Ask something plain: "How do we look in the local pack for our main service keyword near our main location?" The agent can use your project context, run or interpret local checks, and keep the answer tied to the area you actually serve.
Agent docs: the agent (/docs/the-agent). MCP: MCP (/docs/mcp).
GBP Q&A (agent-capable)
Public Google Business Profile Questions and Answers can be pulled through the agent and MCP tools. That is useful for FAQ ideas, content angles, and hearing what customers actually ask in the open.
This is not a full Google Business Profile management product. No posts, messaging, or day-to-day GBP admin here. If you need Q&A for research, ask the agent. If you need full profile operations, use Google's own tools.
Costs and caching
Local lookups are paid. Cost shows before you run the check.
Re-reading a finished result is free. You pay for the lookup, not for opening the same completed check again.
Credits: credits (/docs/credits).